Frequently Asked Questions

 on Retail Audits and Channel Loyalty Programs

A Retail Audit relates to an on the ground examination of the brand and its stakeholders at a point of sale or point of service.

Retail Audit for a brand in a retail environment provides an understanding of the perception that the customers might derive from a brand and its stakeholders during the course of their interaction with them.

Retail Audits basically are conducted to examine a product, a service, a brand and its stake holders like sales representatives, store managers, promoters, a brand campaign and so on. 

Retail Audits are classified under Mystery Audits and Declared Audits.

Retail Audits are not specifically meant to be conducted only in a particular period.

Retail Audits though can be conducted for particular campaigns conducted by brands during a particular time. 

Otherwise, Retail Audit is a continuous  program meant to bring in planned improvements for a product or a service or its stakeholders.

We call the fates of the Titanic and the Concordia – as well as those of the space shuttles Challenger and Columbia – ‘accidents.’ Foreseeing such undesirable events is what engineers are expected to do. However, design trade-offs leave technological.

Nurturing a  brand in order to excel  in a competitive ecosystem it is present in, includes continuous study, experimentation and calculated decision at right times.


Brand Welkin designs channel strategies in tandem with stakeholders of a brand to achieve desired objectives.